This headline should call out a specific type of frustration or roadblock your ideal customer is facing. Keep it emotional and specific.
Examples:
Struggling with growing your audience without burning out?
Struggling with turning followers into sales?
Struggling with tech overwhelm and too many tools?
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Each bullet should be:
A common, relatable frustration your audience has
Written in plain, emotional language
NOT overly technical or feature-heavy
1–2 lines max
What Makes a Great Bullet Point?
Pain-focused
: Highlights a struggle the customer knows too well
Emotionally charged
: Uses words like tired, overwhelmed, frustrated
Clear and simple
: Easy to read at a glance
Speaks to your target audience
: Not generic fluff
Examples for Digital Products / Coaching Offers:
Tired of posting every day and still hearing crickets in your DMs?
Spending hours on Canva but still feeling like your content isn’t converting?
Using 5+ tools to run your business — and still feeling stuck?
Overwhelmed by automation and tech you can’t figure out?
Watching others scale while you stay stuck in the setup stage?
[Your Product] Can Help!
@marketing_minded_mama
^^Add another product mockup or your photo/handle here^^
-No more [pain point]. Just [solution].
-Scale Smarter, Not Harder
Your Paragraph text goes here
This should be 2–4 sentences that answer:
What is it?
Who is it for?
What’s the main transformation/result?
Why is it different than what they’ve tried before?
Example:
"[Product] is a [type of offer: course, program, tool, service] designed for [who]. Whether you're struggling with [pain], tired of [frustration], or just ready to [result] — this gives you everything you need to [transformation]."
Keep it conversational.
Think: how would you explain this to someone over coffee?
"Best purchase ever!"
"True testimonial goes here." - Name
^^Add images of your product, testimonials, or whatever else you'd like to showcase here^^
This section should reduce hesitation and build buyer confidence. Each answer should:
Q1: What exactly do I get when I purchase [Product Name]?
✔️ Briefly explain what they’re buying. Focus on outcome, not just features.
Example: You’ll get full access to the software, step-by-step video trainings, and your own affiliate link so you can start earning right away.
Q2: Is this beginner-friendly?
✔️ Address fear around experience or skill level.
Example: Yes! Whether you’re brand new or already have an online business, this is designed to be simple, step-by-step, and fully supported.
Q3: How soon do I get access after I purchase?
✔️ Create immediacy and clarity.
Example: Immediately. Once you check out, you’ll receive an email with your login info and everything you need to get started.
Q4: What if I get stuck or need help?
✔️Address fear of being left alone or overwhelmed.
Example: You’ll have access to 24/7 live tech support, training videos, and optional onboarding calls. You're never doing this alone.
Q5: Can I make money with this?
✔️Tie in affiliate opportunity if relevant.
Example: Yes — you’ll get your own affiliate link to share, and you’ll earn $__/month for every person you refer. Many users make their investment back within the first few referrals.
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